HBA BEST PACKAGING DESIGN AWARD 2011

Fragrance Designed for Anthropologie

The packaging concept for 1842 Rosa Alba was inspired by the romantic world of the Victorian era and the timeless beauty of the Rosa Alba, or white rose.

The design reimagines the aesthetic of a 19th-century botanical specimen through a contemporary luxury lens. Delicate Rosa Alba blossoms are treated as an intricate botanical illustration, creating an elegant pattern that wraps the packaging and evokes the pages of a beautifully preserved Victorian botanical book.

The year 1842 serves as the collection’s signature, establishing a sense of history and discovery while giving the fragrance an imagined heritage. Ornamental typography, fine botanical linework, and refined decorative details create a visual language that feels authentic, romantic, and collectible.

The design intentionally balances Victorian ornamentation with modern restraint. Rather than creating a literal reproduction of an antique, the goal was to capture the spirit of the period — the romance, craftsmanship, femininity, and sense of mystery — and reinterpret it for today.

The result is a fragrance collection conceived as a modern Victorian heirloom: beautiful enough to display, distinctive enough to collect, and timeless enough to feel as though it has its own history.

A contemporary interpretation of Victorian romance, inspired by the enduring beauty of the white rose.

While at Interparfums Inc

Launched 2010