About

I am an award-winning Creative Director with 20+ years of experience leading luxury packaging design, brand development, product innovation, and creative strategy across prestige fragrance, beauty, fashion, and consumer brands. My expertise spans the entire creative process —from concept development and primary and secondary packaging through product development, packaging engineering, manufacturing, and global product launches. I have a proven track record of partnering with Brand Marketing, Engineering, Product Development, and international manufacturing partners to create innovative, production-ready solutions that maintain brand integrity, quality, timelines, and budget.

Born in the United States, I spent much of my childhood in Austria, France, and Germany, where I was surrounded by inspiring architecture, art, fashion, film, and interior design. These experiences shaped my aesthetic sensibility and sparked my passion for design from an early age.

I’ll never forget hearing my grandmother quote architect Mies van der Rohe: “God is in the details.” That philosophy has stayed with me throughout my career. I believe great design is found in the details, and I keep my eyes open because inspiration can come from anywhere.

Staying on the pulse of what’s new is more than a professional interest—it’s part of who I am. I’m energized by the arrival of a new season and continually inspired by what’s happening across fashion, beauty, interiors, art, and culture. I’m always curious, always looking, and always exploring how new ideas can translate into compelling design.

From 2006 to 2017, I served as Creative Director of Global Fragrances at Interparfums USA in New York City, leading creative development for a portfolio of internationally recognized fragrance brands. I hold a Master’s Degree in Packaging Design from the Academy of Art University in San Francisco.

Today, I am the Founder and Creative Director of Laura Foote Designs LLC, based in Hartland, Wisconsin, where I continue to bring together strategy, storytelling, design, and product innovation to create distinctive, elevated brands and products.

Please Visit us at: www.laurafootedesign.com