Fragrance designed for BANANA REPUBLIC
Inspired by Banana Republic’s sophisticated, worldly aesthetic, VERT captures the freshness and refinement of nature through a modern, minimalist lens. The concept was rooted in the idea of urban escape — bringing the feeling of lush greenery and natural landscapes into a distinctly contemporary fragrance experience.
The packaging balances organic inspiration with architectural simplicity, creating a bottle and carton that feel both luxurious and effortlessly modern. Clean lines, refined typography and rich green tones reinforce the fragrance’s connection to nature, while subtle detailing elevates it beyond traditional botanical design.
The result is a sophisticated expression of freshness, modernity and understated luxury — a fragrance that reflects Banana Republic’s spirit of exploration while bringing a polished, contemporary sensibility to the world of natural-inspired fragrance.
While at Interparfums USA
Launched 2012