FIFI WINNER — Best Packaging Design Middle East

Fragrance designed for BEBE

Inspired by the playful, feminine spirit of bebe the fragrance packaging was designed as a glamorous fashion accessory — capturing the brand’s signature combination of sexy sophistication, sparkle and youthful femininity.

The sculptural bottle features a soft, organic silhouette accented with a polished silver frame and a delicate pink fragrance juice. A crystal-encrusted heart charm hangs from the neck, transforming the bottle into a piece of jewelry and adding an element of collectability and emotional appeal. The charm, paired with the jeweled collar and high-shine metallic finishes, gives the design a distinctly girly-meets-glamorous attitude.

The result is a playful yet sophisticated fragrance expression that brings the bebe fashion aesthetic to life through jewelry-inspired packaging, creating a bottle designed to be displayed, treasured and worn as part of the bebe lifestyle.

While at Interparfums USA

Launched 2009